A feature in STL Today puts your name in front of St. Louis and Missouri readers. It gives you a credible, searchable source that clients, investors and journalists can find when they look you up, and a link you can share for years.
What STL Today covers: The digital home of the St. Louis Post-Dispatch, covering St. Louis news, business and sport. This guide explains how to get featured there, which story angles work, and how to prepare.
Why a feature in STL Today matters
Most people decide whether to trust you before they ever speak to you. A third-party article from a recognized publication answers the question "who is this person?" better than anything you could say about yourself. STL Today reaches readers in and around St. Louis, and its articles are indexed by search engines, so the story keeps working long after publication day.
You arrive as a name. The press is where the world first learns to see you.
Who STL Today is right for
STL Today is a strong fit for St. Louis businesses, Midwest executives, community leaders and local brands. If your story fits the publication's beat and you have something real to say, there is a place for you on its pages.
Story angles STL Today publishes
Editors don't publish résumés; they publish stories. These are the kinds of headlines that work for STL Today:
- The St. Louis company growing jobs at home
- A Midwest executive on building in the heartland
- The local brand with national ambition
What STL Today editors look for
Legacy mastheads keep a real newsroom's standards and decide for themselves what runs. Placement here is selective: we develop a genuine news angle with you and pitch it through our editorial relationships.
Prepare these before we start
- A real piece of news: a launch, a milestone, an event or a finding
- Your connection to the city or scene the masthead covers
- Credentials and prior press, if any
- Availability for an interview with a reporter
How we get you featured in STL Today
- Consultation. A short call to understand your goals and confirm that STL Today reaches the audience you want.
- Story discovery. We interview you to find the angle: the milestone, the turning point, the opinion only you can give.
- Pitch and preparation. Our writers prepare a newsroom-ready pitch, background notes and interview briefing in STL Today's house style.
- Your approval. You review everything we write. Nothing goes out without your sign-off.
- Publication and amplification. Once the article is live, we send you the link, add it to your press page and use it to strengthen your search results.
Typical timeline: three to eight weeks, depending on the newsroom from the first pitch.
Make it part of a larger ascent
One article opens the door. Several, across business, regional and niche titles, build authority. Clients often pair STL Today with publications such as SF Examiner, SF Weekly, Flaunt Magazine, then move on to tier-one media, list nominations and a Times Square display.
Frequently asked questions
How do I get an article written about me in STL Today?
Email inquiries@authoritymediagroup.co with a few lines about who you are. We confirm that STL Today is the right fit, interview you, write the pitch and supporting materials, and present the story to the newsroom.
How long does it take to get published in STL Today?
Typically three to eight weeks, depending on the newsroom from the first pitch. Time-sensitive news can sometimes move faster.
Do I get to review the article before it goes live?
Yes for features we write: nothing is submitted until you approve the draft. For newsroom-reported stories the reporter has final say, so we prepare you thoroughly for the interview.
Will my STL Today article show up on Google?
Articles on established news domains such as STL Today are normally indexed by Google and often rank when people search your name. We also link the article from your press page and profiles to help it surface.
Can I be featured in STL Today and other publications at the same time?
Yes. Most clients combine STL Today with two or more Registry titles so their name appears across several respected sources. See our degrees on the services page.
How much does a feature in STL Today cost?
Pricing depends on the publication, the format and whether it is part of a larger campaign. Write to inquiries@authoritymediagroup.co for a private quote.
Get your article in STL Today
Send a few lines about who you are and what you've built. A strategist replies within one business day.